If you spend your time watching politics and haven’t been hiding in a deep depression since Tuesday, you’ve probably been hearing a lot about “ORCA.”According to the Washington Post, ORCA “was designed as a first-of-its-kind tool to employ smartphones to mobilize voters, allowing them to microtarget which of their supporters had gone to the polls.”
There is now widespread condemnation of the program as being sloppy and poorly deployed.
John Ekdhal atAce of Spades wrote:
What is Project Orca? Well, this is what they told us:
Project ORCA is a massive undertaking – the Republican Party’s newest, unprecedented and most technologically advanced plan to win the 2012 presidential election.
Pretty much everything in that sentence is false. The “massive undertaking” is true, however. It would take a lot of planning, training and coordination to be done successfully (oh, we’ll get to that in a second). This wasn’t really the GOP’s effort, it was Team Romney’s. And perhaps “unprecedented” would fit if we’re discussing failure.
So what caused the breakdown and why didn’t it get fixed in time? Well according to sources who worked closely with the program, the blame is at the feet of consultants.
Specifically Targeted Victory, FLS Connect, and The Stevens and Schriefer Group. While the Romney campaign did work with other consultants, they were apparently not part of the problem.
They say that the truth is the consultants essentially used the Romney campaign as a money making scheme, forcing employees to spin false data as truth in order to paint a rosy picture of a successful campaign as a form of job security.
Zac Moffatt, Digital Director for the Romney campaign, was specifically named as having “built a nest egg for himself and co-founder of Targeted Victory, Mike Beach,” and that they “didn’t get social” media and ignored objections from other consultants and staffers in the campaign.
It keeps looking more and more like the guy who was championed for his business experience was really bad at competently delegating and running a business.